*As many as 41% of Polish internet users use AdBlock technology*. These technologies block Google Analytics from counting visits, reducing the reported number of sessions and views source: https://www.statista.com/statistics/1369122/poland-use-of-ad-blockers-by-stream-viewers/. In addition, in 2024, EU directives came into force, in which website users can refuse to "track" cookies/their traffic on the site, which additionally reduces Google Analytics statistics. These people are on the site and browse it, but Google Analytics does not see them, the mandatory "consent mode" implemented this year reduces the number of visible users by another 15-20%.